In 2021, we launched Steadfast Golf with a pretty simple goal:
To offer an ultra-premium carbon fiber shaft, directly to consumers, at an incredibly low price.
There was only one problem.
We grew so quickly that shaft quality suffered.
Orders came in fast and furious – we sold a remarkable 12,000 in no time flat – and in trying to keep up, we took our eye off the ball.
Reports of busted shafts started filtering in. So did bad reviews.
Naturally, sales went in the wrong direction.
What was an upstart company to do?
We could have cut our losses and shut the whole thing down. Or re-branded under a different name and hope nobody noticed.
But we knew the product was a winner. In independent testing, it had whipped some of golf’s top shafts for overall accuracy, and matched or beaten them in other key categories.
No, performance wasn’t the problem. Neither was price – our shafts cost a fraction of the competitors they crushed.
Instead, poor durability and shaft-to-shaft consistency threatened to sink Steadfast.
Which made our next move pretty obvious:
Take a break from manufacturing, find and fix what’s wrong, tighten tolerances and quality control, then hit the streets with a new and improved product.
That’s exactly what we’ve done. And we’re absolutely thrilled with the result.