You’ve probably noticed that you’re paying more for golf balls than you were a few years ago – and inflation is only part of the reason.
Now ask yourself this:
“Has all that extra dough added any yards to my drives?”
Chances are, the answer is a resounding “NO.”
It’s hard to believe, given the massive gains we’ve seen among pros, but amateur driving distance has been basically flat since 2005.
Yep, flat. Since 2005.
When the USGA and R&A released their massive “Distance Insights” study, it showed amateurs averaging about 220 yards in 2005. In 2019, the average was 218.
Meanwhile, the average price for a dozen golf balls has gone up and up.
Which means, in a nutshell:
You’re paying more for the same performance.
Consider this, too:
Many manufacturers claim to make “the longest ball.” Fact is, there’s very little difference from one brand or model to the next.
They’re all pretty darn long.
So if distance is your No. 1 criteria when choosing a ball…
And there’s only a few measly yards separating the “really long” from the “average length”…
But there’s a BIG variation in price…
Wouldn’t it be worthwhile to give up a tiny sliver of distance if it saved you a whole bunch of cash?
If that idea hits you in the sweet spot, there’s a new metric that will help you get the most bang for your buck.